Filtro Intensidad ChillAxe

The Chillaxe campaign was a digital activation designed to position AXE Ice Chill as the fragrance that encourages freshness and relaxation in any situation. The creative concept plays with the fusion of Chill + Relax, generating a youthful and memorable message. One of its key elements was the viral Instagram filter «ChillAxe Intensity Thermometer,» which measured users' «intensity of love.»